Step 01
You hand over your list.
Whatever shape it’s in. QuickBooks export, Buildertrend, Jobber, HubSpot, a spreadsheet your office manager keeps, paper invoices in a binder. We clean it up.
We run email reactivation campaigns for construction contractors. New jobs from people who already trust you. 2 to 4 reactivated jobs in 90 days, or half your money back.
For roofers · HVAC · plumbing · electrical · lawn · gutters
The average contractor’s past-customer base is worth six figures in dormant revenue. But most contractors:
Reactivating one past customer is cheaper than acquiring ten cold ones.
We do the part you’ve been meaning to get to for two years.
You don’t learn new software. You don’t change how you operate. We work in the background. You answer the calls.
Whatever shape it’s in. QuickBooks export, Buildertrend, Jobber, HubSpot, a spreadsheet your office manager keeps, paper invoices in a binder. We clean it up.
A 3-touch email sequence in your voice, sent from your domain. We handle the copy, sending, deliverability, and reply triage. Compliance stays clean.
Hot replies get forwarded to you within 24 hours. You quote the work. You book the job. We send a weekly report on what happened.
No discovery deck. No “custom quote.” You see the numbers up front. If they don’t fit your business, you don’t book the call.
2 to 4 reactivated jobs in your first 90 days, or 50% of your monthly fees refunded. We don’t keep money we didn’t earn.
That’s exactly what we want. The setup fee includes pulling the list together. We’ve worked with raw QuickBooks Online exports, Buildertrend, Jobber, HubSpot, and one client whose “customer list” was a stack of paper invoices in a binder. If you’ve been in business 3+ years, you have a list. We’ll find it.
No. We send from your own domain (or a sub-domain like news@yourcompany.com), in your voice, referencing the actual job we did for them when the data is there. Reactivation emails get 4 to 6 times the reply rate of cold email because the relationship is already there. The vast majority of replies are warm.
Yes. Past customers fall under “existing business relationship” in CAN-SPAM (US) and CASL implied consent (Canada, 24 months after a transaction). Every email includes one-click unsubscribe and your physical address. We handle the technical compliance side; you sign a contract warranting the list represents past customers.
90-day window. If we don’t book you 2 to 4 reactivated jobs, you get 50% of your monthly fees refunded. The math is on our side: typical reactivation reply rates are 5 to 15%, and at average construction job values most clients see ROI by month 2. We’re betting on the math, not on hope.
5 to 7 days from contract signed. We need a few days for list cleanup, copy approval, and your DNS records (when sending from your domain). Then we’re live.
Yes, but only after we’ve earned your trust on reactivation first. Cold outreach to architects, engineers, and realtors is the upsell after your first reactivated job lands.
Residential trades with a repeat-customer cycle of 1 to 5 years: roofing, HVAC, plumbing, electrical, gutters, lawn and landscape, pest control, pool service, fencing. We don’t take pure new-construction GCs or one-shot custom remodelers.
Book a 15-minute call. No deck. No proposal. We’ll look at your list together and tell you straight if it’s worth running. If it’s not, we won’t take your money.
Book a 15-minute callOr email hello@revilloleads.com
Revillo Leads is run by Colin Francey. We’re tightly focused on residential construction trades with a real repeat-customer cycle. We don’t take clients outside that focus because we’d rather do one thing well than five things badly.